Planned obsolescence

His thinking, while simple in concept, was absolutely radical, especially during the hard times of the Great Depression. If at the beginning of a factory year, General Motors were to introduce new products that might be perceived as upgrades for car-driving consumers, and if these upgrades represented something consumers might feel were essential as they climbed the economic ladder – something they needed to buy – then Sloan and his design engineers would have bet on the winning racehorse.

Unlike competitor Henry Ford, who saw little reason to change his black Model-T, the forward-thinking Sloan saw change as an economic driver that could benefit his company.

The Greatest Invention: Planned Obsolescence – Part 1 by Glenn Meyers